Reset & Rewind
Breaking down the stigma of mental health and making it more accessible to a young audience.

The animated series where the UK's leading rappers talk openly about mental health and share science-based techniques to help young people improve their wellbeing.
The episodes mixed animation and interviews with some of the UK's best-loved rappers, from Krept & Konan, D Double E, Miss Banks and Big Narstie, opening up about everything from Trauma to Body image issues to offer guided meditations.
We had to make the episodes stand out from the usual mental health messaging whilst feeling authentic to the rappers that we were working with. Everything we did, from the music to the visuals, had to ring true to the scene.
We collaborated with a host of hugely talented and diverse illustrators, animators and musicians, who took the viewer on an absorbing journey of personal stories, tips and techniques to help them cope with their mental health struggles.
The response after launch was amazing; The Guardian called it Groundbreaking and Social media said it was Important. Phenomenal. Beautiful.
Now into its 2nd Series, R&R is having real-world impact with the series going into EVERY SCHOOL and UNIVERSITY in England. That's an audience of 8.5 million young people.
R&R will also broadcast across all of Channel 4's linear and social channels.

Creative Direction
Lee Bonnick, Daniel Clarke & Guy Davidson
Animation & Illustration
Magnus Atom
Sound
Rude kid
Production
Toad


Creative Direction
Lee Bonnick, Daniel Clarke & Guy Davidson
Animation & Illustration
Mason London
Sound
Rude kid
Production
Toad


Creative Direction
Lee Bonnick, Daniel Clarke & Guy Davidson
Illustration
Alice Skinner
Animation
Inês Delicioso
Sound
Rude kid
Production
Toad


Creative Direction
Lee Bonnick, Daniel Clarke & Guy Davidson
Illustration
Dan Evans
Animation
Bianca Toloi
Sound
Rude kid
Production
Toad


Creative Direction
Lee Bonnick, Daniel Clarke & Guy Davidson
Illustration
Elena Gumeniuk
Animation
Lily Shaul
Sound
Rude kid
Production
Toad


Creative Direction
Lee Bonnick, Daniel Clarke & Guy Davidson
Animation & Illustration
Nially Cat
Sound
Rude kid
Production
Toad
